Features: Functional subdivision was the same brand have different hair care products, natural, plant-based products created, people's ideas into the comprehensive care of the hair a new stage. 

 Representative Brand: Olive Gleditsia shampoo, conditioner shampoo century, Lux Sunsilk, Rejoice dandruff combo, Kao, Shi-fen, Clairol Herbal Essences shampoo, etc. 

 Features: deep cleaning deep repair, it is no longer satisfied simply wash and supple, but requires healthy and clean from the inside out, therefore, more effective personal care products began to enter one of you my life. 

 Representative Brand: Head & Shoulders, Rejoice, ASCEND, Pantene, Vidal Sassoon, Clairol, SLEK, Feng Ying 

 The past two years, the main push hair products on the market segments increasingly product features, for damaged hair, nourishing anti-hair loss, dandruff and other multi-functional products available moisture; a lot of skin care ingredients and concepts have been widely used in shampoo such as L'Oreal shampoo and more effective nutrition can not only clean the hair, the head can also nourish the skin, one double-effect Clairol shampoo and moisturizing plant extracts will also be organically combined effect; medicine plants Natural ingredients are increasingly becoming the function of the other shampoo products selling point; prevent hair loss and promote hair growth shampoo concern. Black hair black hair and nourishing hair conditioning, dandruff, anti-off just off, the last two years to promote hair growth as the main selling points of hair care products. Throughout the shampoo market in China today, in addition to the five P & G brands and Lux, Sunsilk, Shi-fen and other old brand, the C-BONS Group, Feng Ying and SLEK in a professional known for Wella separate personal care, and continued to show strength of Revlon, Shiseido, Zusi and so are all the brand has introduced its own qualities and characteristics will be displayed in front of us, can be expected tomorrow, shampoo industry in China will leave us more beautiful memory. However, many products on the market simulation, real ones, the consumer is difficult to distinguish between true and false, if a high degree of simulation, using the results were good, manufacturers are also real to the enemy.